- To satisfy our customer’s needs and surpass their expectations.
- To maintain good relationships with our local service providers like hotel owners, staff, tour coordinators, and drivers.
- To value our guests’ needs above all else and give them the best vacation experience.
- To provide our guests with as much information as they need regarding the places they’ll visit.
- To become the Philippines’ leading tour operator that provides excellent and innovative travel services to our guests.
- To be able to introduce and promote Philippine tourism.
- To help preserve and maintain our country’s natural resources the best we can.